The very first blog post is always so tough to get through, isn’t it?

After designing and blogging at whskytngfxtrt creative studio for a year, I began to feel the need for change. As a person, I had changed considerably from WTF’s birth and even more so as a designer and blogger. It became obvious to me that me that a rebirth was in store, so I created FRSH. Fitting name, eh?

My goals with FRSH are to stay true to myself, but also to where this path takes me. To leave myself room to grow and flourish. Life is an ever evolving web and the only way to make the most of it is to simply go with it.

As a designer I still believe firmly that a simple, detail-oriented approach is key and that minimalism is one sexy beast. However, I’m intentionally leaving myself more room to experiment more with color, texture, and shape. Forcing yourself into unfamiliar(and exciting!) corners is one hell of a way to learn and grow.

Blogging is perhaps where I’ve felt the need for change the most. In the beginning, I read and absorbed every blogging ‘how-to’ article Google brought me. I knew every word of every “12 Ways To Get Traffic, Now!” and “Things Your Mom Doesn’t Want You To Know About Blogging” post ever written. Corbett Barr was my God. But the more I thought about it, the less “real” it felt. The tips and tricks I had learned and used with some success began to gnaw at me; they went against everything I had ever known and felt about marketing. Clever trickery is no way to establish oneself!

Change was an absolute must, so here we are. Here I am.

As a blogger, I will promise you this: No top 10/15/57 lists. No ads. No tricks, traps, and otherwise questionable tactics.
I will be real. I will be honest. I will be human.
(And a killer designer.)